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The 990 read · EIN 52-1693387 · DC · Fiscal year FY ending Jun 2025

World Wildlife Fund

World Wildlife Fund Inc: CEO salary, finances and where donations go

Figures from World Wildlife Fund's latest Form 990.

Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.

Methodology by Amir Arani, CPA, CA · Updated

Top pay
$1.2M Carter Roberts, 0.3% of spending
Revenue
$366.7M 93% from donations and grants
Spent
$367.0M 78.9% on programs, as reported
Net assets
$645.3M end of FY ending Jun 2025
Savings
21.1 months of spending, net assets ÷ spending
People
862 employees, 185 volunteers
Form 990 (FY ending Jun 2025), Parts I, VII, IX, X
01 · Red flags

1 thing to look at.

We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.

high

Professional fundraisers kept most of what they raised

Fundraisers were paid $2,263,029 against $1,104,040 raised, more than they brought in. Likely flat fees or a filing error; check Schedule G.

Schedule G Part I, line 2b
02 · Where $1 goes · FY ending Jun 2025

Of each dollar it spent, 78.9¢ went to programs, as reported.

The split the charity filed.
78.9¢
Programs, $289.6M
12.0¢
Fundraising, $44.0M
9.1¢
Admin, $33.4M
Form 990 (FY ending Jun 2025), Part IX, line 25
Cost to raise $1
13¢
as reported
19¢
counting the shared mail

For each dollar donated, World Wildlife Fund spent 13¢ on fundraising, or about 19¢ counting joint costs.

Fundraising ÷ $341.0M contributions · Form 990 Parts VIII, IX
03 · What it does

What it told the IRS it spent on.

The charity's own description of its largest programs, with what each cost.

Program 1 · 25.5% of program spending · $19.4M in grants $73.9M

International country programs: From peru's rainforests and the mountains of bhutan to namibia's communal conservancies, the wwf network brings its science-based and results oriented approach to environmental challenges in 100 countries. Wwf supports the creation of resource-based economic opportunities and livelihoods for communities in some of the world's most remote locations. Wwf-us specifically manages country-office operations throughout latin America, as well as in bhutan, namibia, and nepal - directly supporting conservation efforts in some of the most ecologically diverse places on…

Program 2 · 12.8% of program spending $37.2M

Public education: With one million members in the United States and more than five million supporters globally, the wwf network, of which wwf-us is a part, is working to mobilize hundreds of millions of people to support conservation. Wwf shares information with the American public on nature's value and the importance of conservation through a variety of channels, from our wildclassrooms educational curriculum, our signature publication world wildlife magazine, our public service announcements, our website and annual international events such as earth hour.

Program 3 · 22.4% of program spending · $22.9M in grants $64.9M

Public affairs: at wwf, we believe we can foster a safer, healthier and more resilient future for people and nature. We help individual citizens and some of the world's largest companies rethink the way they produce and consume energy, food, and water. Wwf provides decisionmakers with the results of field studies describing the biological richness of some of the world's most productive regions, research into the loss or degradation of key ecological systems such as the arctic, tropical rainforests, fisheries, coral reefs, river systems and wetlands and solutions based on technology…

Program 4 · 10.4% of program spending · $3.7M in grants $30.0M

Market transformation: wwf partners with corporations, government agencies, local communities, ngos, universities and research institutes to reduce the impact of the production and trade of commodities that most affect our conservation priorities. Our goal is to measurably reduce the most significant impacts of individual actors as well as entire industries.

Program 5

Fy 2025 990 accomplishments: In fy 2025, wwf made valuable strides in addressing some of the most significant conservation challenges facing the planet. Among many achievements, we note these: Strengthening American grasslands: Wwf's sustainable ranching initiative reached a milestone in 2024, enrolling 1 million acres in its ranch systems and viability planning network a year ahead of schedule. The initiative equips ranchers in the northern great plains region with hands-on guidance from technical experts and continuous learning opportunities to promote more sustainable grazing practices. It…

Form 990 (FY ending Jun 2025), Part III
04 · The savings

Net assets: $318.8M to $645.3M in 11 years.

Net assets at each fiscal year end, 2013 to 2025.

Net assets at year end, $ millions
319
358
337
337
348
363
375
386
574
573
623
645
Form 990 history via ProPublicaForm 990 (FY ending Jun 2025)
05 · Who gets paid

The 8 highest-paid people.

Reportable pay in FY ending Jun 2025, from the charity and related organizations.

Carter Roberts
President & CEO
$1,246,723
Nikhil Sekhran
Chief Conservation Officer
$655,432
Loren Mayor
Chief Operating Officer
$641,904
Julie Miller
Evp, Philanthropic Partnerships
$510,125
Jason Clay
SVP Markets and Food
$454,705
Marcene Mitchell
SVP Climate Change
$448,579
Terence Macko
SVP Marketing and Communications
$442,690
Sheila Bonini
SVP Private Sector Engagement
$413,104
Form 990 (FY ending Jun 2025), Part VII, Section A
Largest outside contractors
ContractorServicePaid
Pmg IncPrinting,production, mailing services$10,264,117
Microsoft CorporationSoftware$1,235,059
David Gardiner and AssociatesConsulting$1,069,940
Workday IncFinancial reporting system$994,627
The Stelter CompanyPlanned giving marketing for nonprofits$882,178
Form 990 (FY ending Jun 2025), Part VII, Section B
06 · Questions

The questions people ask about the World Wildlife Fund.

Short, sourced answers. Each one stands on its own.

How much does the World Wildlife Fund CEO make?

Carter Roberts, President & CEO, received $1,246,723 in reportable compensation in FY ending Jun 2025, 0.3% of World Wildlife Fund's $367.0M in spending.

Form 990 (FY ending Jun 2025), Part VII

What percentage of World Wildlife Fund donations go to programs?

World Wildlife Fund reported 78.9% of FY ending Jun 2025 spending as programs, 12% as fundraising and 9.1% as management. That includes $21.5M of joint mail and ad costs counted as programs; without them, programs were 73.1%.

Form 990 (FY ending Jun 2025), Part IX

How much money does World Wildlife Fund have?

Net assets were $645.3M at the end of FY ending Jun 2025, about 21.1 months of spending.

Form 990 (FY ending Jun 2025), Part X

Does World Wildlife Fund have any red flags in its filing?

Its latest Form 990 triggered 1 of our twelve screening rules: professional fundraisers kept most of what they raised. A flag is a prompt for a closer look, not a finding of wrongdoing.

Form 990 (FY ending Jun 2025)
07 · Sources and citing

Every number, traced.

  1. World Wildlife Fund Form 990, FY ending Jun 2025 (IRS e-file)
  2. World Wildlife Fund Form 990 history (ProPublica Nonprofit Explorer)
Cite this page

Amir Arani, “World Wildlife Fund: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/world-wildlife-fund/