Public information: unicef USA has rallied the American public to support the world's most vulnerable children, reaching hundreds of thousands of supporters through issue-oriented videos, television and public radio service announcements, a variety of press and publications, the internet via our website (www.unicefusa.org) and other mobile and social platforms. The unicef USA communications team works relentlessly to educate the public about the challenges facing the world's children. This year, children and adults added meaning to their halloween-ing by supporting our trademark fundraiser,…
United States Fund for UNICEF
United States Fund for UNICEF: CEO salary, finances and where donations go
“The organization's mission is to relentlessly pursue a better world for every child.”
Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.
Methodology by Amir Arani, CPA, CA · Updated
- Top pay
- $928K Michael J Nyenhuis, 0.2% of spending
- Revenue
- $835.2M 99.4% from donations and grants
- Spent
- $594.1M 83.1% on programs, as reported
- Net assets
- $441.8M end of FY ending Jun 2025
- Savings
- 8.9 months of spending, net assets ÷ spending
- People
- 379 employees, 24,268 volunteers
No red flags in its latest filing.
We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.
No reported asset diversions, no insider transactions, no fundraisers keeping most of the money, and the governance policies we check for are in place.
Of each dollar it spent, 83.1¢ went to programs, as reported.
For each dollar donated, United States Fund for UNICEF spent 10¢ on fundraising.
Fundraising ÷ $830.6M contributions · Form 990 Parts VIII, IXWhat it told the IRS it spent on.
The charity's own description of its largest programs, with what each cost.
Advocacy: unicef USA engages in education and advocacy related to child rights, both domestic and international, international development, and humanitarian assistance with the objective of ensuring every child is healthy, educated, protected, and respected. Unicef USA also works with partners, volunteers, influencers, coalitions, and other stakeholders to rally the American public to support unicef's global work and public policy priorities. Finally, unicef USA works with U.S. Policymakers to advance federal and state policies that positively impact children and to secure funding from the…
Net assets: $74.1M to $441.8M in 11 years.
Net assets at each fiscal year end, 2013 to 2025.
The 8 highest-paid people.
Reportable pay in FY ending Jun 2025, from the charity and related organizations.
| Contractor | Service | Paid |
|---|---|---|
| Marketeam | Direct mail fundraising | $21,326,096 |
| Delve Partners LLC | Advertising and promotion | $16,795,032 |
| Google LLC | Advertising | $6,018,348 |
| Meta Platforms Inc (formerly Facebook) | Advertising | $3,095,676 |
| Blue State Digital | Digital marketing services | $2,152,000 |
The questions people ask about the United States Fund for UNICEF.
Short, sourced answers. Each one stands on its own.
How much does the United States Fund for UNICEF CEO make?
Michael J Nyenhuis, Director/President/CEO, received $928,033 in reportable compensation in FY ending Jun 2025, 0.2% of United States Fund for UNICEF's $594.1M in spending.
Form 990 (FY ending Jun 2025), Part VIIWhat percentage of United States Fund for UNICEF donations go to programs?
United States Fund for UNICEF reported 83.1% of FY ending Jun 2025 spending as programs, 13.6% as fundraising and 3.3% as management.
Form 990 (FY ending Jun 2025), Part IXHow much money does United States Fund for UNICEF have?
Net assets were $441.8M at the end of FY ending Jun 2025, about 8.9 months of spending.
Form 990 (FY ending Jun 2025), Part XDoes United States Fund for UNICEF have any red flags in its filing?
Its latest Form 990 triggered none of our twelve screening rules, which cover reported asset diversions, insider transactions, fundraiser costs, governance policies and spending patterns.
Form 990 (FY ending Jun 2025)Every number, traced.
- United States Fund for UNICEF Form 990, FY ending Jun 2025 (IRS e-file)
- United States Fund for UNICEF Form 990 history (ProPublica Nonprofit Explorer)
Amir Arani, “United States Fund for UNICEF: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/united-states-fund-for-unicef/