Program 1 · 2.3% of program spending $2.1M
Volunteer operations and chapter support: Plant for our futurewe are headed into our third year of partnership with tractor supply company on the plant for our future initiative, we have been able to leverage the initial investment to attract and secure funding to expand the program. The arbor day foundation has become one of our core new partners, introducing us to corporate funders like td bank, verizon wireless, and niagara bottling. Our aggregate impact to date is: - planned 255 planting projects in 18 states - planted 84,492 native trees - engaged more than 4,003 volunteers - restored…
Program 2 · 3% of program spending · $156K in grants $2.8M
Membership development: The nlc workgroups continue to make progress toward completing their quantifiable goals which support the tu strategic plan. Tu continues to evolve its membership messaging to focus on collaboration and engagement.
Program 3 · 2% of program spending $1.9M
Communications: Tu's priority waters communications campaign launched in mid-january following completion of a new website (https://prioritywaters.tu.org) that includes state-by-state rundown of priority waters work, a section about how we work and why it matters, and maps. This new website is integrated with tu.org and is an update for our standing conservation content. A multimedia effort involving social media, blogs, press, emails, ads, and films is promoting the message that tu is working at scale across the nation, and working in places you live, love and fish. The first of a series of…
Program 4 · 2% of program spending $1.9M
Government affairs: At long last, good samaritan legislation passed congress and was signed by president biden into law on december 17. This campaign embodied a "one-tu" approach, leveraging the collective strength of grassroots and staff across not only government affairs and executive leadership, but also science, communications, development, and restoration staff. Widely recognized as the campaign leader, tu recruited numerous partners, leveraging relationships and assets to overcome abundant hurdles along the way to legislation being enacted. We will continue this leadership throughout…
Form 990 (FY ending Mar 2025), Part III