People for the Ethical Treatment of Animals

Public outreach and informationpeta conducts informational campaigns, engages in news gathering and reporting, and publishes materials for children, high school and college students, and educators as well as factsheets, booklets, flyers, posters, and a magazine, peta global, for the public and supporters. Peta's campaigns which reach millions of people and receive extensive international media coverage involve renowned celebrities, interactive social networking, website features, blog posts, and public service announcements (psas), which are typically placed for free in high-exposure outlets.

International grassroots campaigns: Peta is achieving historic progress toward ending animal testing driving systemic reforms, major policy changes, and industry wide shifts toward state-of-the-art, humane science.in a major turning point, the national institutes of health announced plans to redirect funding away from outdated experiments on animals and toward non-animal research methods just as peta recommends in our landmark research modernization now roadmap. Among the changes, nih canceled two longstanding grants to harvard experimenter margaret livingstone, who tore baby monkeys from…

Cruelty-free merchandise programpeta encourages and facilitates cruelty-free living by providing compassionate people around the world with consumer products such as cosmetics and household cleaners that aren't tested on animals, animal-care products, and animal rights t-shirts informational videos and books, animal-rescue equipment, and campaign materials. These items are available online through the peta shopping guide and the peta shop. Some notable brands include axe and lynx (unilever) and roc skincare.