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Charity Math
The 990 read · EIN 53-0204616 · VA · Fiscal year FY ending Aug 2025

National Wildlife Federation

National Wildlife Federation: CEO salary, finances and where donations go

In its own words

“Unite all Americans to ensure wildlife thrives in a rapidly changing world.”

Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.

Methodology by Amir Arani, CPA, CA · Updated

Top pay
$530K Collin O' Mara, 0.4% of spending
Revenue
$124.1M 88.2% from donations and grants
Spent
$125.0M 85.8% on programs, as reported
Net assets
$133.1M end of FY ending Aug 2025
Savings
12.8 months of spending, net assets ÷ spending
People
505 employees, 4,000 volunteers
Form 990 (FY ending Aug 2025), Parts I, VII, IX, X
01 · Red flags

No red flags in its latest filing.

We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.

No reported asset diversions, no insider transactions, no fundraisers keeping most of the money, and the governance policies we check for are in place.

02 · Where $1 goes · FY ending Aug 2025

Of each dollar it spent, 85.8¢ went to programs, as reported.

The split the charity filed.
85.8¢
Programs, $107.3M
7.1¢
Fundraising, $8.9M
7.0¢
Admin, $8.8M
Form 990 (FY ending Aug 2025), Part IX, line 25
Cost to raise $1
8¢
as reported
15¢
counting the shared mail

For each dollar donated, National Wildlife Federation spent 8¢ on fundraising, or about 15¢ counting joint costs.

Fundraising ÷ $109.5M contributions · Form 990 Parts VIII, IX
03 · What it does

What it told the IRS it spent on.

The charity's own description of its largest programs, with what each cost.

Program 1 · 29.6% of program spending · $4.1M in grants $31.8M

Education outreach & publicationseco-schools had widespread participation in school-based sustainability efforts, with 452 schools actively engaging across 68% of U.S. States. The program engaged over 36,400 students in nearly 1,400 student-led actions focused on energy and water conservation, waste reduction, habitat creation, and environmental awareness. Schools reported improvements in outdoor learning, green spaces, and community resilience. Actions included creative projects like pollinator gardens and upcycling. Since the program's inception, more than 6,000 schools have…

Program 2 · 21.6% of program spending $23.2M

Membership & other nature education programsmembership education programs maintain an active, engaged and informed membership providing supporters with the information and inspiration to make a difference in their own backyards, their communities, and across the country. Nwf reaches millions of supporters monthly to communicate the most pressing needs facing the environment today - from people becoming more disconnected from nature to loss of habitat and the impacts of climate change. Through such publications as national wildlife magazine, the nwf website, and other sources of information,…

Form 990 (FY ending Aug 2025), Part III
04 · The savings

Net assets: $-8.4M to $133.1M in 11 years.

Net assets at each fiscal year end, 2013 to 2025.

Net assets at year end, $ millions
-8
-2
-3
1
67
72
76
74
112
100
104
133
Form 990 history via ProPublicaForm 990 (FY ending Aug 2025)
05 · Who gets paid

The 8 highest-paid people.

Reportable pay in FY ending Aug 2025, from the charity and related organizations.

Collin O' Mara
President & CEO
$529,912
Benjamin P Kota
Secretary & COO
$344,762
Mustafa S Ali
Executive VP Conservation & Justice
$321,639
Ismael Savadogo
Treasurer & CFO
$319,220
Thomas H Sellers
Chief Development Officer
$316,948
Elizabeth M Breaux
Senior VP for Philanthropy
$230,177
Caroline V Itoh
Senior VP Operations & Technology
$227,564
Robin Martin
Senior VP of People
$226,989
Form 990 (FY ending Aug 2025), Part VII, Section A
Largest outside contractors
ContractorServicePaid
Cds Global IncFulfillment and consulting$1,942,040
Rwt Production LLCPrint procurement services$1,270,330
Forest Incentives LtdFulfillment and consulting$1,231,237
Rock Design Associates LLCDesign and documentation$1,162,145
University of WisconsinConservation research$535,000
Form 990 (FY ending Aug 2025), Part VII, Section B
06 · Questions

The questions people ask about the National Wildlife Federation.

Short, sourced answers. Each one stands on its own.

How much does the National Wildlife Federation CEO make?

Collin O' Mara, President & CEO, received $529,912 in reportable compensation in FY ending Aug 2025, 0.4% of National Wildlife Federation's $125.0M in spending.

Form 990 (FY ending Aug 2025), Part VII

What percentage of National Wildlife Federation donations go to programs?

National Wildlife Federation reported 85.8% of FY ending Aug 2025 spending as programs, 7.1% as fundraising and 7% as management. That includes $7.7M of joint mail and ad costs counted as programs; without them, programs were 79.6%.

Form 990 (FY ending Aug 2025), Part IX

How much money does National Wildlife Federation have?

Net assets were $133.1M at the end of FY ending Aug 2025, about 12.8 months of spending.

Form 990 (FY ending Aug 2025), Part X

Does National Wildlife Federation have any red flags in its filing?

Its latest Form 990 triggered none of our twelve screening rules, which cover reported asset diversions, insider transactions, fundraiser costs, governance policies and spending patterns.

Form 990 (FY ending Aug 2025)
07 · Sources and citing

Every number, traced.

  1. National Wildlife Federation Form 990, FY ending Aug 2025 (IRS e-file)
  2. National Wildlife Federation Form 990 history (ProPublica Nonprofit Explorer)
Cite this page

Amir Arani, “National Wildlife Federation: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/national-wildlife-federation/